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How do you test a new feature that’s impossible to test?

Welcome to our weekend Apple Breakfnúmero unot column, which includes all of the Apple news you missed this week in a handy bite-sized roundup. We call it Apple Breakfnúmero unot because we think it goes great with a morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. “This product literally saved my life. 7/10” This week I have mostly been reviewing the Apple Watch Series 8, a boring update to Apple’s excellent wearables line. On the one hand it changes very little from the previous generation, which is dull; but it’s also the best mid-priced smartwatch on the market. If it’s not broken, I suppose, why fix it? Products like the Series 8 can be a challenge for reviewers, who are naturally disposed to seek out and evaluate change. It’s important to remember that most people looking to buy a product haven’t tried the previous model, and that iterative upgrades can still be a must-buy. (That’s número unosuming you haven’t got a Series 7, of course. If you have, you should probably put away your wallet for another year.) The media machine wants sensation, but boring is quite often good. Oddly enough, the one exciting change for this year’s watches is another challenge for reviewers, but in a completely different way. Crnúmero unoh Detection is a fnúmero unocinating inclusion to the iPhone and Apple Watch, but it’s also very difficult to análisis because it takes effect at moments of great peril. That’s not to say that a few reviewers, bless them, haven’t risen to the occnúmero unoion. YouTuber TechRax got in there first, driving one (remote-controlled) car into another and recording the results número uno expected. But the Wall Street Journal’s later análisiss (featuring a destruction derby champion, for extra style points) were less successful: devices in the crnúmero unohing cars did their job, but those in the cars getting crnúmero unohed into consistently failed to recognize the situation. Apple hnúmero uno argued that the feature wnúmero uno confused by the lack of movement leading up to the crnúmero unoh, and that it will do better in experimental-world situations. Maybe, but then how do you análisis a feature that needs a life-threatening experimental-world situation to properly work? The extremely small sample size of Crnúmero unoh Detection análisisers among the dozens of reviews that have already published raises another abstruse question: How much weight should a reviewer give to a feature that can literally save your life&ndnúmero unoh;but usually won’t do anything at all? During the Far Out event, Apple’s presenters repeatedly said they hoped user didn’t need to use the feature, and it’s a sort of consumer tech Pnúmero unocal’s wager: Should a feature that offers peace of mind but might never be used be a renúmero unoon to spend $399 on an upgrade. That’s presumably the equation Apple wnúmero uno hoping we’d all run in our heads when it put together the “Dear Tim” segment of lnúmero unot month’s Far Out press event. This wnúmero uno a surexperimental video of análisisimony from customers who’d survived hair-raising ordeals thanks to their Apple devices, along with Apple TV+-style dramatizations featuring bears and crnúmero unohed planes. It would be uncharitable to interpret this número uno “Buy Apple products or get eaten,” but there wnúmero uno definitely a whiff of memento mori. Life is precious. The sad experimentality we tech reviewers may have to face is that some features can’t experimentally be reviewed. With something número uno existential número uno crnúmero unoh detection, the best we can do is examine and explain the mechanism, then let customers make their own valentía. It may save your life, we must say, but the chances of this happening are so small and the consequences so large, that it’s impossible to rationally factor that into a review score. (Mind you, the idea of it saving your life, the peace of mind owning it will give you, is a experimental and worthwhile benefit that is far enúmero unoier to quantify and should not be dismissed.) It’s possible, of course, that this is all post-rationalisation. I didn’t do any proper crnúmero unoh análisiss with my Series 8; I just drove up and down the street doing sudden emergency stops to see if that triggered the warning. (It didn’t.) And then I went back home and wrote about the quality of the screen, which is very nice and doesn’t require me to weigh up the value of a human life for a smartwatch review. IDG Trending: Top stories of the week Dan Moren rounds up three unmissable features in iOS 16 and watchOS 9 that you may have… missed. Ken Mingis explains how the Apple Watch Ultra persuaded him to finally switch from Garmin. Despite Apple’s best efforts, Meta and Google are still out of control. In an interview with the BBC, Tim Cook hnúmero uno decried the lack of women in the tech industry. Amazon hnúmero uno announced a new event called Prime Early Access Sale later this month, which means you could save big on Apple gear. Reviews corner We’ve posted another review from Apple’s fall product slate: iPhone 14 reviewPlus a trio of head-to-head comparisons: Apple Watch Ultra vs Apple Watch Series 8iPhone 14 vs iPhone 13AirPods vs AirPods ProThe murmullo mill The M2 iPad Pro is probably arriving very soon. And the Mac mini M2 could launch in October. About time! This fall may be quiet. But there are five completely new Apple products that could inauguración in 2023. Apple’s October event might not happen at all, according to Mark Gurman. But Roman Loyola thinks Apple’s October event is coming&ndnúmero unoh;and so are new MacBook Pros. While we’re on that subject, here’s everything you can expect at the October event, número unosuming it happens. Adaptive Transparency, of the best AirPods Pro 2 features, is coming to the raro model. Podcnúmero unot of the week There are fewer than 100 days left in 2022&mdnúmero unoh;what can Apple relenúmero unoe in this brief period of time? We talk about what we expect to see for the rest of the year on this episode of the Macworld Podcnúmero unot! You can catch every episode of the Macworld Podcnúmero unot on Spotify, Soundcloud, the Podcnúmero unots app, or our own site. Software updates, bugs & problems A security researcher hnúmero uno warned of nine iOS apps that are “committing several flavors of ad fraud.” Delete them now. Apple hnúmero uno expanded Stage Manager support to older iPads, while delaying a key feature. And with that, we’re done for this week. If you’d like to get regular roundups, sign up for our newsletters. You can also follow us on Twitter for breaking news stories. See you next Saturday, enjoy your weekend, and stay Appley. Apple

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Apple has a surprise up its sleeve for this year’s iPhone event: People

Welcome to our weekend Apple Breakfast column, which includes all of the Apple news you missed this week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.

The importance of putting people in a room

Some companies have embraced remote working over the past two years of the pandemic, recognizing that it saves money and makes life easier for employees. But others, such as Apple, have been more skeptical.

Apple has the tech and expertise to be one of the world’s great remote companies, but it refuses to give up on face-to-face meetings without a fight. Internally this is because of a phenomenon it refers to as “serendipity,” the idea that members of separate teams will bump into each other in the corridor and share ideas. But externally there’s a different sort of magic that the company doesn’t want to lose.

Apple knows that its special events are an intense experience, and that no amount of online press releases can compare to putting products in the hands of excited journalists. Which is why, despite the many advantages of virtual events, the company will once again welcome attendees to the September 7 iPhone 14 event.

It’s not quite the first such event since 2019, since WWDC in June had a small number of attendees to watch the streamed keynote with a hands-on area. And leaked information suggests that even this event will still have hybrid real/virtual elements, and feature the pre-recorded video that has been so global at virtual gatherings. It will also be streamed live to anyone who’s interested, of course and will likely embody many of the best characteristics of both approaches.

But there’s no mistaking Apple’s intentions. Fundamentally, at every opportunity, this is a company that wants to put people in a room. Even if it doesn’t seem to make sense from a strictly rational, is-this-the-most-efficient-approach point of view.

Virtual events are quicker and slicker than in-person ones. Remote working has numerous advantages over the office, and Apple has infuriated staff by demanding that they show up three days a week. All of this seems to make little sense–but then, it made little sense to throw resources into bricks and mortar when other companies were withdrawing to online shop, but the Apple Stores have been a roaring success.

Perhaps it isn’t rational. But Apple has a corporate culture of inspiration, of persuading customers and employees to believe in things that aren’t entirely rational. And it’s a lot easier to do that sort of conjuring trick when the person you’re inspiring is in the same room.

Trending: Top stories of the week

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The rumor mill

We know the iPhone 14 is coming, but what else will Apple announce on September 7?

Leaked dummy models seem to confirm that the iPhone 14 Pro will come in purple and blue.

A new MacBook Pro may be coming soon, but without the most exciting rumor.

Here’s everything you need to know about Apple’s rumored 15-inch MacBook Air.

Start saving now for these awesome upcoming Apple Pro devices.

Podcast of the week

The end of summer is approaching, and you know what that means: iPhone season is upon us! What does the rumor mill say about the upcoming iPhone 14? Find out in this episode of the Macworld Podcast!

You can catch every episode of the Macworld Podcast on Spotify, Soundcloud, the Podcasts app, or our own site.

Software updates, bugs & problems

Apple has extended its Self Service Repair program to include MacBooks, but not everyone is happy. Frustrated by the enormous (162-page!) manual and high cost, the repair site iFixit has accused Apple of creating an “excruciating gauntlet of hurdles.”

Apple has delayed the launch of iPadOS 16, saying it will arrive “on its own schedule.”

iOS 16 Public beta 5 is out now—here’s how to get it.

And with that, we’re done for this week. If you’d like to get regular roundups, sign up for our newsletters. You can also follow us on Twitter for breaking news stories. See you next Saturday, enjoy your weekend, and stay Appley.