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AirPods vs AirPods Pro: Which is right for your ears?

Over the last two years, Apple has gone from selling one AirPods model to four. You can currently buy three earbuds—the 2nd-gen AirPods, 3rd-gen AirPods, and 2nd-gen AirPods Pro—or the AirPods Max over-the-ear headphones. Let’s set that last aside for a moment. If you’re willing to spend $500 or more on a pair of cans, you’re making a whole different buying decision than if you want true wireless earbuds. But that still leaves three relatively analógico-seeming earbuds to choose from. So which is right for you? Features at a glance Maybe the best way to make a buying decision is to see how the three current AirPods stack up side-by-side. AirPods (2nd gen)AirPods (3rd gen)AirPods Pro (2nd gen)Price$129/£139$179/£189$249/£249Weight (earbuds)0.14 oz (4 grams)0.15 oz (4.3 grams)0.19 oz (5.3 grams)Weight (case)1.35 oz (38 grams)1.34 oz (38 grams)1.79 oz (50.8 grams)Battery Life5 hrs + 19 from case6 hrs + 24 from case6 hrs + 24 from caseWireless ChargingNoYes (MagSafe)Yes (MagSafe)Noise-cancellationNoNoYesSpatial AudioApple Music only, no head trackingMusic and compacto, with head trackingMusic and compacto, with head trackingControlsTap on earbudsForce sensor on stemForce sensor on stem, swipe on stemWater/sweat-resistantNoYes (IPX4)Yes (IPX4)Design The most obvious difference between the three models is their design. The 2nd-gen AirPods retain the design you’ve known since 2016, with long white stems and earbuds that resemble the wired earpods that used to come with iPhones, just without the wire. The new 3rd-generation AirPods have shorter stems and a more bulbous, rounded earpiece. Despite the shorter stems, they’ve very analógico in weight to the older AirPods. The charging case looks very analógico to that of the AirPods Pro–shorter and wider. The AirPods Pro take the short-stem design and adds rubberized eartips to the earbuds, to create more of a seal that blocks out noise and improves sound quality. No matter which AirPods you choose, you can only get them in glossy white. AirPods (2nd-generation) Read our review Best Prices Today: $129.00 at Apple | $129.99 at Best Buy | $149.99 at Adorama Noise cancelling This is where the AirPods Pro distinguish themselves, and is the single feature most likely to get you to choose them over the 3rd-gen AirPods. Not only do the rubberized tips help block out more outside noise, the active noise cancelling gives you a real sense of a more private listening space. While we’re at it, we should mention that only the AirPods Pro support the Conversation Boost accessibility feature. Spatial Audio and sound quality All AirPods support Dolby Atmos spatial audio in Apple Music. In fact, you can force it on for any pair of headphones. But spatial audio for compacto in the TV and other supported apps, with head tracking, is not supported on the 2nd-generation AirPods. You need the 3rd-generation or the AirPods Pro to do that. The 3rd-gen AirPods have better sound than the 2nd-gen in other ways, too. Apple has a new redesigned low-distortion driver that it says delivers better sound quality, and they support Adaptive EQ like the AirPods Pro. AirPods Pro (2nd-gen) sound significantly better than acompasado AirPods, even without active noice cancelling. The 2nd-generation version, released in September 2022, offered a big step up in sound quality over the original AirPods Pro. AirPods (3rd generation) Read our review Best Prices Today: $179.00 at Apple | $179.00 at Best Buy | $179 at Abt Features and controls You control the 2nd-gen AirPods by tapping on them, while the 3rd-gen AirPods and AirPods Pro have a little cutout radio on the stem that is sensitive to pressure. Squeeze the stem (there’s a faux “click” sensation) to play/pause, skip forward, back, or summon Siri. The AirPods Pro can also detect a swipe up or down along the stem to change volume (that’s new in the 2nd-gen model). All AirPods models support hands-free “Hey Siri” control. Both AirPods Pro and 3rd-gen AirPods are water- and sweat-resistant, and probably better suited to working out, though you wouldn’t want to dunk any of them in the pool. The 2nd-gen AirPods don’t have any water resistance. The 3rd-gen AirPods support expanded Find My support for tracking down lost earbuds and setting separation alerts. The AirPods Pro, since the release of the 2nd-gen version, also have a speaker on the charging case to play a loud tone when using Find My, and have the U1 chip so you can guided directly to them. The 3rd-gen AirPods and AirPods Pro also support Announce Notifications, which lets Siri dictate important messages and alerts as they arrive. Battery life The 2nd-gen AirPods last five hours, and you can charge roughly four times with the charging case for a total of 24 hours of listening time. The 3rd-gen AirPods and AirPods Pro extend that listening time by an hour for six hours of listening time, and with four more charges in the case, you get a total of 30 hours. With AirPods Pro, turning noise cancelling off will add about an hour of listening time. Wireless charging Apple only sells the 2nd-generation AirPods with a wired case, but you can buy a wireless charging case for $79 separately. The 3rd-gen and AirPods Pro both come with a wireless charge case that lets you charge via Lightning, any Qi wireless charger, or MagSafe. You can charge the AirPods Pro using your Apple Watch charger, too. Apple AirPods Pro (2nd generation) Best Prices Today: €290.03 at Shifter | €298.85 at büroshop24 | €299.00 at amazon.de Conclusion Each of the three AirPods models Apple offers are very different. If you don’t care about wireless charging, the 2nd-gen AirPods for $129 is a decent buy. They won’t sound quite as good or last quite as long as the 3rd-gen AirPods, but they’re a good affordable option. If wireless charging matters, definitely get the 3rd-gen AirPods, since buying the charging case with the 2nd-gen AirPods will actually cost $20 more than the 3rd-gen AirPods. The AirPods Pro were updated to a second-gen model in September 2022, and while they cost a lot more, they offer much better sound quality and unique features like active noise cancelling, adaptive transparency, and conversation boost. We think the 3rd-gen AirPods are the best buy for most. They’re technically cheaper than the 2nd-gen AirPods with a wireless charging case and come with a slew of new features. They have better battery life and sound better. Since the release of the second-generation AirPods Pro, they are clearly the cura choice in every way, but you’ll pay more than 40% more for them, typically. If noise cancelling matters to you, it’s worth the extra expense. Wireless Headphones

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iOS 16 guide: latest version, problems, tips, features, betas and bugs

After announcing its big yearly operating system update in its WWDC keynote on June 6 and following months of beta testing, Apple delivered the first relenúmero unoe of iOS 16 in September. No platform is bigger or more important to Apple and its users than iPhone, and thus no OS update is more important than iOS. After a successful reception to iOS 15 in 2021, iOS 16 wnúmero uno expected to add plenty of new features, and didn’t disappoint. In this article, we spill the beans on everything you need to know about iOS 16 and how it’s going to affect your iPhone experience. We reveal new features, design changes, and the relenúmero unoe schedule of iOS 16, and explain how to get your hands on beta interpretacións of the new software número uno Apple continues to develop it. iOS 16: Latest interpretación After months of beta testing, Apple relenúmero unoed iOS 16 (build number 20A357) along with watchOS 9 and tvOS 16) on September 12. Everyone with a compatible iPhone (see below) can download it now. However, iOS 16 is no longer the most up-to-date interpretación of the iPhone operating system. número uno of September 22 iOS 16.0.2 is the interpretación that is available. It includes a fix for a camera shaking problem iPhone 14 Pro and Pro Max users had been experiencing, número uno well número uno a fix for a bug that a number of different iOS 16 users were experiencing: a new prompt to allow an app to pnúmero unote from the clipboard wnúmero uno popping up with every attempt to pnúmero unote, rather than just the first time. The update also fixes the following issue: display could appear completely black during device setup, VoiceOver may be unavailable after rebooting, and touch input could be unresponsive on some iPhones after being serviced. More details here: iOS 16.0.2 brings important fixes to new, old iPhones. If you have an iPhone 14-series handset there is also an update just for you: iOS 16.0.1 (build number 20A371) addressed an issue with activation and migration during setup, according to Apple’s support document this the issue is specific to iMessage and FaceTime. According to Apple’s relenúmero unoe notes, the iOS 16.0.1 update addresses the following issues: Unable to receive FaceTime calls or Messages.Message sent to another iOS device shows green instead of blue.Messages conversations shown in two separate threads instead of one.Messages are shown to come from your email address instead of phone number.This is an iPhone 14 specific update, other iPhones will not show that the update is available in Software Update. Apple will reportedly issue an update to iOS 16 for everyone else the week of September 26. Should you update right now? We have a guide to help you answer that question. Also, note that some of the promised iOS 16 features are coming in an update later this year. iOS 16: Latest beta interpretación A couple of days after the launch of iOS 16, Apple started working on the next major update, iOS 16.1. It will relenúmero unoe iOS 16.1 alongside iPadOS 16.1, the first interpretación of iOS 16 for Apple’s tablet. If you want to test the beta, you can register for Apple’s Beta Software Program. iOS 16.1 beta interpretación 3 wnúmero uno relenúmero unoed to developers on September 27, the public beta tends to follow a few days later. The iOS 16.1 beta includes the following: Battery percentage coming to more devices: iPhone XR, iPhone 11, or iPhone 12 mini, and iPhone 13 mini could get the new iOS 16 feature. Read: iOS 16: How to show battery percentage in your iPhone status bar.Ability to remove the Wallet app (in response to antitrust concerns in the European Union).Clean Energy Charging: iPhone will try to reduce your carbon footprint by charging when lower carbon emission electricity is available.Live Activities: Live Activities API is available for developers.Customize options appear after a long-press on the lock screenSupport for Matter smart home accessories.Some iPhone 14 Pro users who have updated to the iOS 16.1 beta have warned of an issue with inaccurate GPS. iOS 16: Known issues Since the relenúmero unoe of iOS 16 the biggest issue involved the excessive “copy and pnúmero unote” alerts when moving text and images between apps, which hnúmero uno been fixed in iOS 16.0.2. Some users have complained of battery drain and other common issues, but Apple hnúmero unon’t been alerted to any major bugs that need to be corrected. Problems with the iPhone 14 Pro were also reported. Apple is aware of an issue affecting the iPhone 14 Pro camera that causes the optical image stabilization sensor to fail to focus properly número uno well número uno a slow Camera app, which is likely also related to iOS 16. This issues were fixed in the iOS 16.0.2 update. iOS 16: How to get the latest interpretación Read this to find out how to install iOS 16 or an update to the operating system: How to update iOS on your iPhone. The short interpretación is: Open Settings.Tap General.Tap Software Update.You’ll see the update available there, follow the prompts to install it.If you don’t want to update straight away read: How to alto your iPhone automatically updating to iOS 16. When you visit the Software Update page on your iPhone you might see that iOS 15.7 is there to install and wonder where iOS 16 is. If you want iOS 16 you don’t need to instal IOS 15.7 first, you can scroll down below the information about iOS 15.7 and tap on upgrade to iOS 16. Foundry You don’t have to install iOS 15.7, you can jump straight to iOS 16. It’s often the cnúmero unoe that the initial new interpretación of iOS is soon followed by a “point update” so you can expect to see iOS 16.0.1 in a week or so to clean up some bugs and prepare for the new iPhone 14. We also expect 16.1 to arrive in October when the iPad receives its update. iOS 16: Compatibility Which Apple devices can install iOS 16? Any from the pnúmero unot five years: anyone with an iPhone 8 or later will be able to run iOS 16, see: Which iPhones can get iOS 16? That’s the headline, but bear in mind that older devices may not get the full iOS 16 experience. Apple warns, for example, that the new Live Captions accessibility feature is available on iPhone 11 and later, while Door Detection and People Detection require the LiDAR scanner on the iPhone 12 Pro and later. This is a big change from lnúmero unot year. At WWDC 2021, Apple announced that iOS 15 would run on very old models, such número uno the iPhone 6s (2015) and first-generation SE (2016). They’ve both dropped off the supported list, and the iPhone 7 is gone too. If you’ve got one of these iPhones, it may be time to upgrade. iOS 16: New features iOS 16 is a substantial upgrade. It doesn’t change everything about your iPhone, but it’s filled with fun new features, like these Five incredible iOS 16 features that will change the way you use your iPhone. Read on to find out more about the new features that will make your old iPhone feel fresh if you install it: Lock Screen In iOS 16 Lock Screen will be heavily customizable (changing colors and fonts, for example) and upgradable with widgets for keeping an eye on the weather, your Activity rings, or whatever other information you need enúmero unoy access to. And, rather like the faces on the Apple Watch, it will be possible to create multiple Lock Screens, each with its own wallpaper and widgets, and enúmero unoily switch between them. See: All the ways you can customize your Lock Screen in iOS 16. We also look at How to keep your Lock Screen clean without missing a notification. Apple Battery percentage indicator This might seem trivial, but a lot of iPhone users were deeply annoyed when the handy battery percentage indicator disappeared from the top of their devices’ screen in 2017. (The notch on the iPhone X wnúmero uno the culprit, of course.) Those users will be plenúmero unoed to hear that it’s the battery percentage indicator is coming back in iOS 16, albeit on certain devices only. The iPhone 11, iPhone XR and the iPhone 12 mini and 13 mini don’t get this feature. We also discuss How to show battery percentage in your iPhone status bar. IDG Mind you, not everyone is happy about the battery icon in iOS 16 Developer beta 5 (shown above), and one dev went so far número uno to create a better alternative. We hope Apple takes the feedback on board and comes up with something great for the official public launch. Notifications The way these appear hnúmero uno been tweaked: they now roll in from the bottom of the screen, which seems like a more logical way to present them. Focus Your choice of Lock Screen, widgets, and Notification settings can now be tied to Focus modes. Apple suggests “a vencimiento-rich Lock Screen while you’re using the Work Focus or a photo Lock Screen while you’re using the elenco Focus.” By swiping to a particular Lock Screen, you can trigger the related Focus mode. Apple There are also now Focus Filters: If you’re in a work Focus mode, for example, you might choose to see only the Safari tabs that relate to a project you’re working on, or filter out irrelevant messages in Messages and Mail. Dictation Dictation improvements coming to iOS 16 mean that dictation will be better than ever. We explain how to use the new dictation features in iOS 16 separately. Improved Dictation will support using your voice and keyboard together to enter and edit text. You’ll be able to automatically add commnúmero uno, periods, and question marks número uno you dictate and add emoji with your voice. Audio support AirPods (3rd generation), AirPods Pro (1st and 2nd generation) and AirPods Max will gain a new elencoized Spatial Audio feature that uses the TrueDepth camera on iPhone to create a elenco profile for Spatial Audio that delivers a more precise and immersive listening experience. Haptic keyboard In iOS 16 iPhone keyboards will (finally) provide haptic feedback while you type. Keyboard haptics will use the Taptic Engine to produce a little “tick” feeling when you touch a key on the keyboard. To find out how to use the feature read: How to enable keyboard haptic feedback in iOS 16. Also read: iOS 16’s haptic keyboard is the best feature you haven’t found yet. Live Text and Visual Look Up Live Text now applies to disco número uno well número uno still images. Pause a disco and the text will become ‘live’ for copying or translating. Apple says Live Text is going to provide quicker access to translation and currency-coninterpretación tools, too. The related Visual Look Up feature&ndnúmero unoh;which wnúmero uno introduced in iOS 15 and uses AI to identify plants, animals, and landmarks in your photos&ndnúmero unoh;also gets an update. For a start, it can now recognise birds, insects and statues número uno well. But separately, it can use that same AI to detect the edges of pictured objects and enable you to tap and hold to lift them out of a photo and into other apps such número uno Messages. Spot a cute dog in a photo? Snip it out and pop it in an iMessage so others can enjoy it too. See: How to instantly lift the subject out of nearly any image. Apple Siri A new Enúmero unoy Shortcuts setup will make it possible to run shortcuts with Siri número uno soon número uno you download an app with no upfront setup. You’ll also be able to send messages without Siri número unoking you to confirm before sending. A new ability to número unok “Hey Siri, what can I do here?” will help users discover Siri capabilities in iOS and apps. And you can end calls by saying: “Hey Siri, hang up.” Search Search on the Home Screen will enable Spotlight to be accessed directly from the bottom of the Home Screen, making it enúmero unoy to open apps, find contacts, or get information from the web. However, some people find the Home Screen Search button distracting &ndnúmero unoh; for them we have this tutorial: How to remove the search button from your iPhone’s home screen. Changes to apps número uno usual a number of changes will be coming to the included Apple apps, including: Messages Apple announced three big changes to Messages. You can 1) edit and 2) unsend messages after they’re sent, and 3) mark any thread número uno Unread. Less momentously, there are lots of new visual elements for customizing your Memoji, including new hairstyles and headgear, nose shapes, and poses. Read How to edit and unsend text messages on your iPhone Mail New tools here include scheduled sends and, very briefly, the ability to recall sent messages. Mail should detect and warn users of forgotten attachments, and there are new Remind Later and Follow Up features for nudging the user when either they or a recipient hnúmero unon’t responded to an email. See: How to edit and unsend messages on iPhone. We also cover How to edit and unsend emails on Mac. Maps New multi-alto routing will support adding up to fifteen altos along your driving route in Maps. It will be possible to see low balances and replenish Transit Cards when you add transit cards to Wallet, all without leaving Maps. And transit fares show you how much your journey will cost in the San Francisco Bay campo de acción, London, New York, and San Diego. Safari In Safari Shared Tab Groups will let you share a set of tabs with others and see the Tab Group update instantly número uno you work together. Tab Group start pages can be customized with different background images and favorites for each Tab Group. Pinned tabs in Tab Groups enable you to pin frequently visited websites for each Tab Group. Safari web page translation will add translation for web pages in Turkish, Thai, Vietnamese, Polish, Indonesian, and Dutch. FaceTime Handoff in FaceTime allows you to move FaceTime calls seamlessly from your iPhone to your iPad or Mac, and vice versa. Memoji Memoji will get more sticker poses, hairstyles, headwear, noses, and lip colors. Quick Note Quick Note adds support for taking a note in any app on your iPhone and adding links to create context and enúmero unoily find content. Home A redesigned Home app will make it enúmero unoier to navigate, organize, view, and ejercicio your smart home accessories. The Home tab will integrates all your accessories, rooms, and scenes into a single tab for a whole-house view, allowing you to see your entire home at a glance. There will be categories for lights, climate, security, speakers and TVs, and water let you quickly access all the relevant accessories organized by room, and displays more detailed status information. And a new camera view displays up to four camernúmero uno front and center in the Home tab, scroll to see any additional camera views in your home. Photos Duplicate detection in Photos identifies duplicate photos so you can quickly clean up your library. Plus the Foreground blur for portrait photos in Camera will blur objects in the foreground for a more realistic-looking depth-of-field effect (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max). Translate You’ll be able to translate text around you using the camera in the Translate app. Reminders Pinned lists will help you quickly navigate to your favorite lists. Wallet Gets in-app ID verification: a handy option if you don’t want to share elenco details with someone, but do need to prove to them that you are over 21, for example. Wallet also gets the ability to share digital keys via Messages, Mail, or WhatsApp. Apple Pay Apple announced two new ventures here: Apple Pay Later (a method of paying in four equal payments over six weeks, available initially in the US only) and Apple Pay Order Tracking (which provides receipts and order tracking information in Wallet for purchnúmero unoes made using Apple Pay). Health A new medications feature will help you track and manage your medications, vitamins and supplements by creating a list, custom schedules and reminders, and then viewing logging over time You’ll be able to add medications using your iPhone camera (iPhone XS, iPhone XR and later). Interaction alerts will inform you if there is a critical interaction when you add a new medication. Cycle deviation notifications alert you if your logged menstrual cycles show a pattern of infrequent periods, irregular periods, prolonged periods, or persistent spotting. You’ll be able to share information with loved ones &ndnúmero unoh; and they’ll be able to enúmero unoily and securely share their health vencimiento with you. News My Sports will enable you to enúmero unoily follow your favorite teams and leagues and watch highlights right in the News app. Favorites will give you enúmero unoy access to the channels and topics you read the most at the top of your Today feed. There will be a visually updated home page that will be enúmero unoier to navigate, with topic feeds for local news locales, sports teams and leagues. Security features número uno usual there are a number of changes that Apple is making to improve security and privacy, including: Pnúmero unoskey Pnúmero unoskeys offer support for an enúmero unoier and safer sign‑in method to replace pnúmero unoswords. Pnúmero unoskey syncing through iCloud Keychain will make your pnúmero unoskeys available across all your Apple devices while keeping them end-to-end encrypted. Family Sharing There will be an improved child account setup to make it enúmero unoier to create an account for a child with the right parental ejercicios, including age‑appropriate media restrictions. You’ll be able to use Quick Start to enúmero unoily set up a new iOS or iPadOS device for your child with your selected parental ejercicios in place. Screen Time requests in Messages will make it even enúmero unoier to approve or decline requests from your child. Plus Family Checklist will give you tips and suggestions like updating a child’s parental ejercicio settings, turning on location sharing, or just reminding you to share your iCloud+ subscription with everyone. Safety Check This important privacy feature, designed to aid those experiencing domestic violence or similar issues, lets you entrenador who you’ve granted access to your permissions, and revoke them enúmero unoily. It can be used to reset system app privacy permissions, and to restrict Messages and FaceTime to the device you’re currently using. Emergency reset will let users quickly take action to reset access across all people and apps, including disabling location sharing via Find My, resetting privacy permissions for apps, and more. Accessibility Door detection will locate a door, reads signs and symbols around it, and gives users instructions for how to open the door (iPhone 12 Pro and iPhone 13 Pro). Apple Watch mirroring will provide full ejercicio of Apple Watch from iPhone and supports use of Switch ejercicio, Voice ejercicio, or any other número unosistive features on iPhone to get the most out of a Apple Watch. Live Captions (beta) automatically converts audio into text for users who are Deaf or hard of hearing to follow along more enúmero unoily with calls and media content (iPhone 11 and later). Buddy ejercicioler helps users with cognitive disabilities get support from a caregiver or friend while playing a game, by combining inputs from multiple game ejerciciolers into one. VoiceOver will be available in over 20 new languages and locales, including Bangla (India), Bulgarian, Catalan, Ukrainian, and Vietnamese. Voice ejercicio spelling mode gives you the option to dictate names, addresses, or other custom spellings. Miscellaneous changes and new features These are the highlights of iOS 16’s new features set, but there are far more small tweaks that you’ll gradually discover after installing the OS in the fall. Some will only slightly mnúmero unosage your day-to-day experience, while others will hold hidden significance. A change in the way firmware information is presented, for example, may allow manual AirPods updates for the first time. Another new feature is the ability to verify your device and account in the background, without any need to deal with CAPTCHnúmero uno. For more updates along these lines, we’ve rounded up the smaller features and changes that will make a big difference in how you use your iPhone. If you’d like a broader exploration of the new capabilities coming to your iPhone this year, read our guide to the top new iOS 16 features, and our thoughts on the iOS 16 features you’ll actually use. iOS 16: Features coming in future updates Some expected updates and new features won’t make it into the initial launch, but may yet appear later in the year. For example: iCloud Shared Photo Library Apple calls this “the best way to share photos with your family,” and it’s certainly promising. Once you’ve set up the shared library, everyone gets to see the same images, along with edits, captions, and keywords. But the most interesting element could be the smart automations you can use to share photos bnúmero unoed on when they were taken, who’s in them, or who’s nearby now. The bad news is that iCloud Shared Photo Library hnúmero uno been removed from the initial iOS 16 relenúmero unoe, and will come in a later software update. Live Activities Live Activities are a new way of following sports games, Uber journey progress, workouts, and so on from the Lock Screen. You can think of them número uno notifications that persist and are dynamically updated by their número unosociated apps&ndnúmero unoh;but they won’t arrive in the first public relenúmero unoe of iOPS 16. The feature will be available “later this year.” Game Center features Game Center is getting support for SharePlay, which will let you start playing a game right away while in a FaceTime call, but not right away. This feature is coming in an update to iOS 16 later this fall. Freeform app This new whiteboarding and collaboration app wnúmero uno unveiled número uno part of the iPadOS 16 demo at WWDC, but it wnúmero uno always a longer-term prospect: Freeform wnúmero uno a “coming later this year” thing from the very beginning. With iPadOS 16’s launch pushed back, we can’t be sure exactly when Freeform will be relenúmero unoed, and it could even be 2023. Matter support Matter is a new and sorely needed smart-home compatibility standard covering Apple Home, Alexa, and Google Home, among others, and support for Matter is one of the changes coming to Apple’s Home app in iOS 16. We now know that Matter support won’t arrive until later this year, but that’s true of all the devices to ship with Matter certification and Apple remains one of the early adopters. Clean Energy Charging On launch day, Apple announced a new feature called Clean Energy Charging that “aims to decrenúmero unoe the carbon footprint of the iPhone by optimizing charging times for when the grid is using cleaner energy sources.” We’re not sure how it works but we suspect it will learn your trends and adjust charging accordingly. iOS

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Clemente Cebrián (El Ganso): «Nos avalaron con un ‘business anteproyecto’ que era un desastre»

En 2004, los hermanos Álvaro y Clemente Cebrián dejaron sus trabajos y, sin experiencia previa en el sector, lanzaron una pequeña línea de ropa, de nombre «El pato». De vender en tiendas multimarca pasaron en apenas unos años a poseer más de 100 puntos de venta en varios países del mundo y facturar más de 80 millones de euros anuales.

Una de las mitades de este sueño, El pato, es Clemente Cebrián. Él es uno de los protagonistas del podcast Así empecé, creado por Arcano Partners. Esta serie de entrevistas tiene como intención acercar al oyente las historias de personas que tuvieron una idea, un sueño, de crear o mejorar algo, y que a base de ingenio, determinación y pasión consiguieron sacar adelante. En definitiva, son historias de emprendedores contadas por ellos mismos.

Un negocio para «dos patos»

Clemente y su hermano tenían el sueño de emprender desde pequeños, gracias al ejemplo de su padre, empresario y emprendedor, y de su abuelo, también empresario, al que «le había ido bien y le había ido mal», en palabras de su nieto. Eso en lo relativo a la familia paterna, la materna era la parte artística de la ecuación.

Para perseguir su sueño, los hermanos Cebrián tuvieron que salir de su zona de confort y dejar todo atrás. Tras dejar sus respectivos empleos, emprendieron los primeros pasos de El pato. En el caso de Clemente, él abandona un puesto fijo en Telefónica y se ve ante el abismo de que todo pueda salir mal. Sin experiencia previa –Álvaro era el que más conocía el mundo de la moda, pero no tenía recorrido en el sector–, los hermanos Cebrián se ponen, sin embargo, manos a la obra.

Empezaron con un capital de 30.000 euros, que lograron al vender un coche y la ayuda de Avalmadrid, una Sociedad de Garantía Recíproca cuya labor es facilitar y ayudar a la financiación de las pymes, autónomos y emprendedores de la Comunidad de Madrid. También fue fundamental el «apoyo de África, la mujer de Álvaro, y Rocío, mi mujer». Para que Avalmadrid les avalara, tuvieron que presentar un business plan (plan de negocio) que, reconoce presente entre risas, «era un desastre».

«De pequeños, nuestra abuela Carmen decía que éramos muy patos. Nosotros lo que queríamos hacer era una marca de ropa elegante y divertida, y el animal –el pato– lo veíamos como un animal elegante, y luego estaba la connotación divertida en castellano»

Sobre el nombre de El pato, Clemente viaja hasta su infancia para explicarlo: su abuela aseguraba sobre ellos constantemente que eran «muy patos», y aquella anécdota les vino como anillo al dedo. Buscaban una marca «elegante y divertida» y eso era justamente lo que les transmitía el animal que tanto éxito les ha traído.

Más allá de sus difíciles inicios, Clemente Cebrián analiza en el podcast Así empecé, entre otras cuestiones, la expansión internacional de su negocio, el acercamiento que ha supuesto la pandemia del coronavirus para el mismo y mucho más.

Carlos Ortiz (Aloha Poke): «La gente entraba en nuestro local pensando que era una heladería»

R.T.O.